Thomas Sargent, NYU (Wikipedia) and Christopher Sims, Princeton (Wikipedia). Macroeconomists, with a rather technical approach… but working on a topic that, somehow, underlies the whole news flow about the World economic crisis. The press release from the Royal Swedish Academy explains it quite well, actually. They even use some funny comics:

We might call this approach “Inceptiononmics“. Or how the expectations over policy-making affects to the real economic performance even before the decisions are taken.

In other words: European leaders, wake up!